How can the marketing approach be customized to enable the GPO to rapidly reach all its potential customers?
How can the GPO maximize conversion?
What should be the ideal approach to nurture and maintain leads and relationships?
How can a pricing concept be determined that will allow the customer segments to achieve faster adoption while optimizing the GPOs bottom line to a target of 10%?
What is the sales motion and key value propositions to be provided to the various segments to ensure fast adoption and scale up of the business?
How can the learnings from all of the above points be combined to synthesize positioning profiles/statements for all GPO products which will inform the go-to-market strategy and end-state business model?
What tools can be leveraged to support and effective and cost-efficient go to market motion?
