ANATOMY of a successful Agora

VALUE PROPOSITION
Desirability created through:
Solution-market fit
Defining a solution that resonates with the unmet needs of key stakeholders, has sufficient TAM and can effectively compete with clear moats for the future
Frictionless Journey Design
Behavioral and need-based segmentation to prioritize key features, map their necessary supporting backstage actions, and optimize UX with behavioral economics for stickiness
VALUE DELIVERY
Feasibility orchestrated by:
Asset-light Operation Model
Defining an Agora operating model that minimizes costs and working capital needs by leveraging core endowments and executing build/buy/partner strategy
GTM & Adoption
Defining sales & marketing architecture that optimizes for acquisition costs to drive behavioral change, adoption and retention at scale
Advanced analytics & AI
Designing a foundational data and analytics engine that drives key insights, intelligence, imperatives and impact needed to influence value levers key to Agora.
Tech & data architecture
Baselining Prologis’ tech stack, building best-in-class solution architecture, and scanning market for off-the-shelf components to rapidly accelerate build timeline.
Organization & legal entity structure
Defining the end state organization, core capabilities and business processes, as well as resource requirements from Prologis / EY and roles during Build-Operate-Transfer.
VALUE CREATION
Viability realized by:
Monetization at scale
Designing detailed monetization models  and GTM plan, defining product positioning for key GPO products, running willingness-to-pay experiments, and building a revenue collection capability
Profitable P&L
Designing end-state revenue generating business model and making detailed P&L analyses for all value chain stakeholders, detailing Agora’s path to profitability
Enterprise valuation
Defining key drivers of investment thesis,  performing diligence and validating assessments with EY Markets experts on valuation potential