What is the size of the opportunity presented by Agora?
What is the potential market-spend in both Prologis and non-Prologis markets in the US and Canada?
What is the potential addressable and capturable market by Agora in the near and long term?
What is the existing supply chain for construction materials from manufacturing to the point of installation?
Who are the stakeholders at each point and what are their roles?
What are the margins each stakeholder controls?
Where are there opportunities for Prologis (Agora) to provide value?
What product categories have the highest likelihood of success for Agora in the near term?
What other categories may provide additional value for Agora? What is the rationale for each category?
What are the various customer segments?
What are their main methods of sourcing and purchasing materials?
What is the relative contribution of each segment to the bottom line as a participant in Agora?
What level of value will each segment capture from Agora?
What are the pain points for each segment around price, financing, win rate of jobs, margins? How will Agora meet their needs?
What is the GPO value proposition by stakeholder (Prologis, contractors, distributors, suppliers)?
What differentiators will set Agora apart from all other sales channels for each customer segment?
What potential disruptors, conflict channels, and competition exist today in this value chain? What mitigation approaches will be taken to address each?
